Erik Juul-Mortensen
Vice-President Brands

Erik Juul-Mortensen

Vice President, European Travel Retail Confederation
President, Tax Free World Association

A founding member of TFWA and a member of its Management Committee since the inception of the Association, Juul-Mortensen served as Vice President of the board from 1986 to 1997. The election to President followed in 1999.

From 1987 to 1991 Juul-Mortensen was Vice President at Danish Distillers Ltd in Copenhagen in charge of the export and duty free division. In 1991 followed the promotion to Senior Vice President and Export Director and in 1996 to Senior Vice President and International Director.

Following the acquisition in December 1999 of Danish Distillers by the V&S Group in Stockholm, Juul-Mortensen transferred to the newly created V&S International Brands in Stockholm as Senior Vice President and Commercial Director. In 2003 followed the promotion to President of V&S Global Duty Free with responsibility for the entire V&S portfolio including ABSOLUT Vodka in the global duty free market. In same period Juul-Mortensen also served as Managing Director of V&S Deutschland GmbH, the German domestic market subsidiary of V&S Group.

From 2005 to 2010 Juul-Mortensen served as President of Maxxium Global Travel Retail, the highly successful division of Maxxium Worldwide BV – a joint venture between V&S Group, Remy-Cointreau, The Edrington Group and Beam Global Spirits & Wine.

Erik is also a member the Supervisory and Managing Boards of ETRC (European Travel Retail Confederation) a board member of MEADFA (Middle East & Africa Duty Free Association) and APTRA (Asia Pacific Travel Retail Association) as well as of the Duty Free World Council.