Erik Juul-Mortensen

Vice President Brands

President, Tax Free World Association

Erik Juul-Mortensen is President of Tax Free World Association (TFWA).

Joint founder of TFWA and a member of its Management Committee since the inception until 2018; President from 1999 to 2018 when he stepped down, Erik was reelected in December 2021.

Erik has enjoyed a long and successful career in international business, most recently as President of Maxxium Global Travel Retail, a highly successful division of Maxxium Worldwide - a joint venture between V&S Group, Remy-Cointreau, The Edrington Group and Beam Global Spirits & Wine.

Erik is a member of the Supervisory and Managing Boards of ETRC. He is also a board member of  APTRA (Asia Pacific Travel Retail Association), MEADFA (Middle East & Africa Duty Free Association), and the DFWC (Duty Free World Council).